GIORGIO ARMANI

GIORGIO ARMANI & EMPORIO ARMANI
PHOTOGRAPHER & BRAND VISUAL ADVISOR

2018 – 2023

A key collaborator in influencer-driven visual storytelling, enhancing the digital and social media presence of Giorgio Armani and Emporio Armani. Focused on impactful photography, curated influencer partnerships, and strategic brand engagement to strengthen visibility and audience connection.

Key Responsibilities & Achievements

• Influencer Photography at Fashion Shows
  Captured high-quality, stylish content with leading influencers, extending brand presence beyond the runway.
  Produced visual assets that generated strong engagement across digital and social platforms.

• Influencer Selection & Brand Alignment
  Played a pivotal role in identifying and selecting influencers aligned with the brand’s values and aesthetic.
  Fostered long-term relationships with brand advocates, enhancing credibility and audience loyalty.

• Strategic Influencer Marketing Insights
  Offered expert input to refine influencer marketing strategies.
  Strengthened brand-influencer collaborations, boosting campaign resonance and impact.

• Social Media Amplification
  Expanded reach through cross-platform content strategies, leveraging brand, personal, and influencer channels.
  Drove increased engagement and awareness through thoughtful content optimization.

• Long-Term Collaboration & Growth
  Developed ongoing partnerships that enhanced fashion show storytelling and built consistent influencer-led narratives.

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Armani Exchange
Photographer & Visual Advisor

2018 – 2020

Led the brand revitalization of Armani Exchange’s logo t-shirt campaign, shaping a modern, street-style aesthetic that aligned with the brand’s evolving identity and youthful direction.

Key Responsibilities & Achievements

• Brand Revitalization & Concept Execution
  Directed the project from concept to completion, aligning visual storytelling with the brand’s refreshed vision.
  Developed a street-style approach that reinforced Armani Exchange’s modern and youthful appeal.

• Influencer Selection & Activation
  Curated a strategic lineup of top influencers for Pitti Uomo, ensuring a strong alignment with the new logo’s aesthetic and brand ethos.
  Fostered meaningful brand-influencer relationships to enhance authenticity and engagement.

• Street Style Content Creation
  Produced impactful photography and videography during Pitti Uomo, blending luxury with energy and everyday wearability.
  Created dynamic visuals that embodied the brand’s contemporary image.

• Maximizing Digital Visibility
  Expanded digital reach through strategic distribution across brand, influencer, and media platforms.
  Drove increased engagement and awareness, solidifying a strong online presence.