GUCCI
Photographer & Trend Forecasting Advisor
2011–2012
Played a key role in aligning Gucci with global street style movements and early digital innovation. As both a visual contributor and trend advisor, Lee Oliveira helped bridge the gap between the brand’s artisanal heritage and the growing influence of urban fashion culture and online platforms.
Key Contributions & Achievements
-
Consumer Insight & Trend Forecasting
Conducted extensive street style research across fashion capitals, identifying emerging aesthetics and shifts in consumer behavior.
Produced trend reports that informed seasonal direction and supported product innovation strategies within Gucci’s design team. -
Strategic Style Positioning
Forecasted key fashion movements and advised on visual direction to ensure Gucci’s relevance amid changing global fashion dynamics.
Provided strategic image insights that influenced both product storytelling and creative campaign execution. -
Digital Content Creation & Platform Integration
Created high-impact street-style photography integrated into Gucci’s digital storytelling efforts.
Supported the development of visual content for the brand’s Weibo and Weiko platforms during their early shoppable experience in China, expanding digital engagement.
Impact & Legacy
-
Helped reposition Gucci as a forward-thinking luxury house, blending traditional craftsmanship with the energy of streetwear culture.
-
Contributed to the foundation of Gucci’s digital commerce strategy in China, enhancing brand visibility and audience engagement during a key period of online growth.
