Lee Oliveira, a Brazil-born creative consultant and photographer based in Australia with a diverse portfolio spanning international media outlets such as New York Times Fashion, Grazia Italy, Marie Claire Brazil, and Men's Style Magazine Australia. Lee's expertise and artistry have garnered recognition from esteemed publications like Vogue.com, British Vogue, South China Morning Post, WWD, Corriere De La Serra, Globo Show and Chicago Tribune.
Notably, Lee made history as Gucci's first street photographer, revolutionising the brand's image by capturing real-life talent and leveraging platforms like Weibo and Weiko in China to drive the "see now, buy now" movement. Following this success, Lee initiated the sneakers-and-suits trend project for Valentino in 2011.
Moreover, he made significant contributions to the Thursday Styles column of the New York Times Fashion, taking charge of the publication's Instagram account during Fashion Week and elevating its content and brand awareness.
Throughout his career, Lee has cemented his position as a leader and trailblazer in the Brazilian Fashion community, skilfully integrating his Brazilian roots with the digital landscape. His collaboration with digital influencer Helena Bordon catapulted her onto the international stage. Lee's ability has facilitated connections with renowned Brazilian figures such as Martha Graeff, Juliana Santos, Camila Coutinho, and Mariah Bernades Maia.
Operating at the intersection of art direction, trend forecasting, photography, and styling, Lee has lent his creative expertise to a wide array of companies, luxury brands, retailers, and tastemakers. Notable collaborations include Gucci, Valentino, Giorgio Armani, Emporio Armani, Tod's, Casadei, Tommy Hilfiger, Tory Burch, Santoni, Delveaux, Levi's, Samsung, Matches Fashion, Luxotica, and Bentley Motors. His captivating technique, professional demeanour, and warm personality have fostered strong relationships throughout the fashion industry globally.
Lee's influence extends beyond his photography and consultancy work. He was invited by Dolce & Gabbana to walk the runway in their January Fall/Winter 2016 Men's Show, marking a significant moment as the brand sought out major influencers from around the world, recognising Lee as one of the most influential professionals to this day.
In another notable collaboration, Lee's artistic and visual talents were sought after by Iceberg for their Fall/Winter 2018 Milan show, where he curated the first Iceberg Street Style Magazine Lookbook.
Most recently, Lee has worked the visual identity of iconic Italian brand Casadei, capturing their Fall/Winter 2023 campaign with a modern street-inspired twist while staying true to the brand's DNA of sophistication and comfort.
IMG Digital regularly enlists Lee's expertise to consult on content creation for Fashion Week and NYFW engagements across the United States and Europe, solidifying his status as a trusted partner in shaping digital experiences.
With an ever-evolving vision and unwavering commitment to his craft, Lee Oliveira continues to push boundaries, inspire, and leave an indelible mark on the fashion industry worldwide.