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BIO

Lee Oliveira, a Brazil-born based in Australia, is a renowned creative consultant, photographer and image advisor. His diverse portfolio includes work with international media outlets such as The New York Times Fashion, Vogue, Marie Claire Brazil, and Men's Style Magazine Australia. Lee's expertise has earned him recognition from prominent publications like Vogue.comBritish Vogue, South China Morning PostWWDCorriere della SeraGlobo Show, and the Chicago Tribune.

Lee made history as Gucci's first street photographer, transforming the brand's image through innovative street style projects on Chinese online platforms. He also contributed trend forecasting and visual concepts to Gucci's design team. In 2011, Lee spearheaded the sneakers-and-suits trend project for Valentino, showcasing his ability to blend contemporary style with luxury fashion.

Lee's contributions to the Thursday Styles print column in The New York Times Fashion were pivotal. He managed the publication's initial Instagram account during Fashion Week, serving as the official photographer and social media manager, significantly enhancing the brand's online presence and engagement.

Throughout his career, Lee has been a trailblazer in the Brazilian fashion community, merging his cultural heritage with the digital era. His collaboration with digital influencer Helena Bordon elevated her to the international stage. Lee's mentorship has fostered connections with prominent Brazilian businesswomen, including Juliana Santos, Natalia Gomes, Camila Coutinho, and Mariah Bernades Maia, helping them thrive in the fashion industry.

Operating at the nexus of art direction, trend forecasting, photography, and styling, Lee has lent his creative talents to a wide range of companies, luxury brands, and retailers. His notable collaborations include Gucci, Valentino, Giorgio Armani, Emporio Armani, Tod's, Casadei, Tommy Hilfiger, Tory Burch, Santoni, Delvaux, Levi's, Samsung, Luxottica, and Bentley Motors. Lee's captivating techniques, professional demeanor, and warm personality have fostered strong relationships throughout the global fashion industry.

Lee Oliveira Photographer

Lee's influence extends beyond his photography and consultancy work. Dolce & Gabbana invited him to walk the runway in their January Fall/Winter 2016 Men's Show, recognizing his status as a leading influencer. In 2018, Lee's artistic vision was showcased in Iceberg's Fall/Winter Milan show, where he curated their first street style magazine lookbook.

In 2023, Lee developed the visual identity for the iconic Italian brand Casadei, capturing their Fall/Winter campaign with a modern, street-inspired twist while preserving the brand's elegance and comfort. Recently, he photographed the Lillian Muir beauty brand in Athens, Greece, blending beauty with stunning landscapes.

Lee has also contributed to content creation for IMG Digital, focusing on Fashion Week and NYFW engagements across the United States and Europe, solidifying his status as a trusted partner in creating innovative digital experiences.

With an ever-evolving vision and unwavering dedication to his craft, Lee Oliveira continues to push boundaries, inspire, and leave an indelible mark on the global fashion industry.

 

Previous Consultations and Contributions consist of:


 

Companies:
 

  • The New York Times
  • Armani Group
  • Gucci
  • Valentino
  • Tod's
  • Casadei
  • Tommy Hilfiger
  • Delvaux
  • Diesel
  • Iceberg
  • Levi’s
  • Matches Fashion
  • TOD’s
  • Tommy Hilfiger
  • Samsung
  • Santoni
  • Lillian Muir


 

Influencers and Celebrities:
 

  • Helena Bordon
  • Juliana Santos
  • Martha Graeff
  • Mariah Bernardez
  • Camila Queiroz
  • Camila Coutinho
  • Marina Ruy Barbosa

 

Services consist of:

 

  • Art Direction · Campaigns and Visual Projects
  • Branding and Strategy
  • Forecasting and Trend Analysis
  • Image Advisor and Strategy Growth  
  • Photography & Videography 
  • Social Media Creative Direction and Strategy Management
  • Brand Managment for Fashion Brands

 

 

 

Lee has worked with global brands including: