Fashion Week & NYFW INSTAGRAM

Social Media Advisor, Photojournalist

2022–2024

Drove digital strategy and content creation for Fashion Week and NYFW platforms, delivering impactful visual storytelling that resonated with a global fashion audience. Focused on brand consistency, community engagement, and trend forecasting to elevate the platform’s presence at key industry events.

Key Responsibilities
Digital Content Creation

Produced high-impact visual content across runway shows, presentations, and street style moments.
Developed innovative storytelling using photography and video formats.
Ensured visual cohesion and alignment with brand voice.

Digital Strategy & Audience Growth

Crafted and implemented targeted content strategies to boost reach and engagement.
Customized content to resonate with key audience segments, strengthening brand loyalty.
Monitored performance metrics to refine strategies and maximize digital impact.

Community Engagement & Industry Collaboration

Led initiatives that promoted diversity, inclusion, and cultural relevance within the fashion space.
Collaborated with influencers, creatives, and partner organizations to grow the platform’s influence.

Trend Forecasting & Market Insight

Monitored and reported on emerging trends during global Fashion Weeks.
Provided insights to guide future content direction and inform industry partners on evolving consumer behavior.

Expertise & Qualifications

Extensive experience in digital content creation, social media management, and strategic communications.
Proven strength in visual storytelling and brand development, with a lens on inclusivity and innovation.