GUCCI
Photographer & Trend Forecasting Advisor
2010–2011
Contributed to Gucci’s evolution into a trend-forward luxury brand by providing visual insight, consumer research, and early digital integration strategies. Merged high fashion with street style sensibility, supporting both product innovation and global market relevance.
Key Contributions & Achievements
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Trend Research & Consumer Insight
Conducted detailed street style analysis, tracking real-time consumer behavior and aesthetic preferences across global fashion capitals.
Produced strategic trend reports, offering actionable insights for seasonal collections and product development. -
Creative Strategy & Visual Direction
Advised Gucci’s design and marketing teams on emerging fashion movements, helping shape the brand’s narrative around contemporary luxury.
Influenced product and campaign direction through compelling visual storytelling grounded in cultural relevance. -
Digital Integration for Chinese Market
Produced original street-style content for Gucci’s Weibo and Weiko platforms, supporting the brand’s first foray into shoppable digital media in China.
Played a role in strengthening Gucci’s early adoption of social commerce and expanding its influence across Asian markets.
Impact & Results
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Supported Gucci in bridging traditional craftsmanship with streetwear energy, solidifying its appeal to a younger, global audience.
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Contributed to the foundation of Gucci’s digital engagement strategy, enhancing its presence in one of the world’s fastest-growing luxury markets.
