Marketing & Visual Communications Advisor

2024 · 2025

Advising small and medium-sized enterprises (SMEs) in fashion and textiles across Africa, Madagascar, and Nepal, providing strategic guidance in marketing, branding, and communications.

The focus is on preparing these businesses for international trade shows and global market expansion, particularly in the UK and Europe.

Key Responsibilities

Develop marketing and communication strategies for UN-led fashion and sustainability projects.
Strengthen brand positioning and storytelling to enhance global market visibility.
Provide creative direction for photoshoots, e-commerce, and visual identity development.
Guide companies in digital and social media strategies, increasing brand awareness and online presence.
Support female artisans and entrepreneurs, helping them build sustainable businesses through brand narratives, product imagery, and digital commerce solutions.

Training & Coaching – Casting & Visual Representation

Beyond marketing and branding, also providing specialized training in:

Casting & Brand Representation – Coaching on visual identity alignment for targeted markets.
Photo Shoot Guidance – Overseeing model selection, art direction, and impactful storytelling.
On-Camera Presence & Styling – Training founders and brand representatives for confident digital representation.
E-Commerce Optimization – Refining product presentation, visual merchandising, and digital storefront strategies.