Brand Visual Advisor – Womenswear, Menswear & Accessories
2014–2022
Overview
Served as a key creative partner for TOD’S across multiple divisions, shaping and executing the brand’s visual identity globally. Campaign direction, influencer alignment, product storytelling, and social media strategies to elevate TOD’S image in the luxury fashion space.
WOMENSWEAR | 2014–2022
Artistic Direction & Editorial Curation
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Created high-impact campaign imagery and videos, ensuring alignment with TOD’S luxury DNA and seasonal collections.
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Photographed and curated "First Looks" and lookbooks, blending elegance, craftsmanship, and modern femininity in each visual story.
Digital Strategy & Social Media Execution
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Supported the visual curation across Instagram, Facebook, and the official website.
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Created compelling content that increased audience engagement and enriched the brand’s digital presence.
Backstage & Runway Coordination
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Oversaw backstage production, settings and color palettes.
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Ensured consistent brand storytelling through all fashion show assets.
ACCESSORY FOCUS – DOUBLE T BAG | 2014–2019
Social Campaign Development
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Conceptualized a social-first campaign to position the Double T bag as a must-have item across Milan, Paris, and New York.
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Styled top models including Naomi Campbell, Karlie Kloss, and Sara Sampaio in off-duty looks to highlight the bag’s versatility.
Influencer Integration & Visual Rollout
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Executed a multi-platform content strategy that leveraged organic influencer reach.
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Successfully combined luxury positioning with everyday wearability to drive desirability.
MENSWEAR – ITALIAN DIARIES PROJECT | 2017
Creative Concept & Production Leadership
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Directed the Italian Diaries campaign, unveiled at Pitti Uomo, focusing on ready-to-wear and sneaker collections.
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Captured male influencers whose aesthetics aligned with TOD’S heritage and modern elegance.
Strategic Brand Messaging
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Crafted storytelling-rich visuals and video content to strengthen brand relevance in the menswear space.
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Created buzz among luxury consumers and industry insiders, emphasizing craftsmanship and style innovation.
