PHOTOGRAPHER & BRAND VISUAL ADVISOR
2024
Played a key role in redefining the visual identity of Tarocash, infusing the brand with a fresh, vibrant, and youthful aesthetic.
As Photographer and Visual Advisor, collaborated with the marketing director to conceptualize and execute a dynamic campaign that embodies a playful yet refined lifestyle image.
Meticulous location scouting ensured a seamless blend between brand aesthetics and chosen backdrops, creating a cohesive visual narrative. Oversaw post-production, maintaining alignment with Tarocash’s brand guidelines while elevating the final visuals.
The campaign was launched across Australia, strengthening brand presence on social media and digital platforms, positioning Tarocash as a leader in modern menswear styling.
