A DAY IN THE LIFE' WITH RAY-BAN STORIES
PHOTOGRAPHER ADVISOR
2022 – 2023
Blended technology, fashion, and street photography to capture authentic, real-time experiences using Ray-Ban Stories smart glasses, redefining how digital content connects with audiences.
Key Responsibilities & Achievements
- Documenting Everyday Moments
- Captured immersive, first-person perspectives through Ray-Ban Stories, seamlessly merging tech-driven storytelling with fashion photography.
Spotlighting Influencers & Brand Ambassadors
- Featured high-profile fashion influencers, demonstrating the versatility and effortless style of the smart glasses.
- Developed influencer-driven content that elevated product visibility and real-life integration.
Revolutionizing Social Media Strategy
- Created contemporary visuals tailored for Ray-Ban’s digital platforms, ensuring a bold and engaging social media presence.
- Directed influencer activations, crafting innovative content strategies to maximize audience impact.
Enhancing Brand Engagement & Market Reach
- Produced content that resonated with Ray-Ban’s audience, broadening the brand’s appeal across digital and lifestyle markets.
- Strengthened the brand’s positioning at the intersection of fashion, technology, and culture.
