DIESEL
Photographer – Sunglasses Tour Campaign
2015
Led the photography and creative execution for Diesel’s denim eyewear collection, inspired by the raw, expressive spirit of Jackson Pollock. The campaign unfolded as a dynamic live tour across music festivals in Barcelona, New York, and Corsica—blending fashion, art, and youth culture in real-time.
Key Contributions & Highlights
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Creative Concept & Campaign Execution
Crafted the visual identity of the campaign, aligning Diesel’s rebellious DNA with a bold, artistic direction.
Captured immersive imagery that reflected the synergy between denim, eyewear, and festival energy. -
Influencer-Driven Visual Storytelling
Collaborated with music and fashion influencers to create striking, culturally relevant content.
Amplified campaign visibility through curated social media moments that resonated with a global audience. -
Multi-Platform Distribution Strategy
Developed a content plan tailored for digital and print, including social media, brand websites, and advertorials.
Delivered assets optimized for both storytelling impact and commercial use.
Impact & Results
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Expanded Diesel’s global brand reach across fashion and music-driven communities.
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Elevated the eyewear collection’s positioning as a bold, artistic expression—bridging fashion, street style, and creative subcultures.
