CASADEI

FALL/WINTER 2023 CAMPAIGN

Led the Casadei Fall/Winter 2023 campaign, redefining the brand’s visual identity by shifting from studio-based imagery to a dynamic, street-style aesthetic. Developed a moodboard-driven concept, ensuring a cohesive and modernized approach that aligned with the brand’s evolution.

Collaborated closely with the stylist and videographer, crafting a sartorial narrative that resonated with the target audience. Oversaw post-production, refining each detail to maintain brand integrity and visual consistency.

Worked alongside the digital team to develop impactful social media content, enhancing Casadei’s digital presence and strengthening its street-style appeal while preserving sophisticated brand positioning.