PHOTOJOURNALIST & SOCIAL MEDIA MANAGER
2010–2020
Key Contributions & Achievements
Print Media – Thursday Styles Column
- Curated and researched fashion trends, ensuring Thursday Styles remained at the forefront of fashion journalism.
- Delivered insightful visual storytelling, blending cultural moments with emerging fashion movements.
Digital Strategy & Instagram Growth
- Led real-time content delivery for street style, runway shows, and fashion presentations, crafting engaging visual narratives for Instagram.
- Developed engagement strategies that promoted diversity and inclusivity, significantly increasing audience interaction and reach.
- Maintained brand consistency and editorial integrity, ensuring alignment with The New York Times’ corporate guidelines across all digital communications.
Collaboration & Mentorship
- Provided creative direction and mentorship to fellow photographers, ensuring visual consistency and alignment with brand vision during Fashion Week coverage.
- Played a pivotal role in shaping The New York Times Fashion’s digital presence, setting the foundation for a successful and influential social media strategy.
Impact & Legacy
- Strengthened The New York Times Fashion’s position as a leading voice in digital fashion storytelling.
- Pioneered new approaches to real-time content, establishing a digital framework that continues to engage a global fashion audience.
