EMBRACE EXTRAORDINARY 2.0 CAMPAIGN

2021

Campaign Overview

The 'Embrace Extraordinary 2.0' campaign in Sydney redefined Bentley’s artistry and craftsmanship through the lens of top content creators, offering a fresh, personal perspective on the brand’s extraordinary design and performance.

Key Highlights & Achievements

Creative Direction & Content Leadership, ensuring a cohesive campaign vision aligned with Bentley’s luxury narrative.
Produced captivating visuals, seamlessly blending Bentley’s design aesthetics with architectural and natural landscapes.

Behind-the-Scenes & Social Media Amplification

Released exclusive behind-the-scenes content, building anticipation and audience engagement.
Expanded brand reach by leveraging personal and campaign-driven social media strategies, amplifying awareness to a wider audience.

Retail Collaboration & Market Expansion

Partnered with Bentley retailers across Australia and New Zealand, strengthening campaig impact and reinforcing brand presence within the luxury market.

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UNIFYING SPUR CAMPAIGN

2022

Campaign Overview

The 'Unifying Spur' campaign in Melbourne seamlessly fused Bentley’s design philosophy with street style, capturing themes of love, progress, and unity through compelling visual storytelling.

Key Objectives & Achievements

Visual Content Creation

Curated high-impact imagery showcasing the Unifying Spur, blending luxury craftsmanship with a modern, street-style aesthetic.
Developed a visual language that reflected Bentley’s artistic vision, ensuring brand consistency and storytelling depth.

Teaser Video & Engagement Strategy

Produced and shared an exclusive behind-the-scenes teaser, designed to spark engagement and build anticipation.
Leveraged social media and digital platforms to maximize visibility and audience interaction.

Creative Styling & Brand Alignment

Led the creative styling direction, ensuring every visual element aligned with Bentley’s luxury identity and campaign narrative.
Maintained brand integrity while introducing a fresh, dynamic aesthetic that resonated with both luxury and contemporary audiences.