REDValentino…Piazza San Babila, Milano

by Lee Oliveira on October 24, 2011

During Milan Fashion Week I was honoured to be invited to visit and photograph the REDValentino pop-up store.

The Pop-up Greenhouse, signed by Maria Grazia Chiuri and Pierpaolo Piccioli with a surprising botanical scenario: a temporary space that had been turned into an enchanting greenhouse.

In this imaginary greenhouse the young protagonist lives a journey of a delicate butterfly fluttering among gardening elements that becomes objects for displaying exclusive garments (created solely for this fairytale space) such as scarves planted in transparent glass bulbs, hair circlets in flower pots or rubber boots with pink laces for garden work.

The REDValentino woman, like Alice in Wonderland, unexpectedly finds herself in a luxuriant, verdant place where her personal dream journey begins.

A big thank you to Elisa and Rachele for the invite.


Lee x

{ 14 comments… read them below or add one }

Mode Uncover October 24, 2011

Love their dresses!
Mode Uncover recently posted..Boots by DVF

CessOviedo October 24, 2011

What a beautiful picture, lilac little flowers are so cute! And speaking of cute those rain boots with the pink bow are!

Cess O. <3 The Outfit Diaries
CessOviedo recently posted..Tip #1: Dress for success…

janettaylor October 25, 2011

Gorgeous dress!


Lauren October 25, 2011

Good looking store. I like the dresses and the rainboots with pink bows, too.

The Styleseer
Lauren recently posted..Protest – Market Street, San Francisco

My Styleadvisor October 25, 2011

That looks beautiful! I wouldn’t mind the parka in the second pic 😉
My Styleadvisor recently posted..Corduroy Pants at H&M

Sherin October 25, 2011

How great! The pop up shop looks great. And love the girls outfits.
Sherin recently posted..Debenhams skin coloured tights

BeLighter October 25, 2011

Gorgeous photos! looks like a dream!
well done!
BeLighter recently posted..Drew for Neiman Marcus

A Brit Greek October 25, 2011

Gorgeous shots Lee, the frocks they’re wearing are too cute!
A Brit Greek recently posted..Finding Beauty

Rachel October 25, 2011

Fascinating and beautiful. You couldn’t have captured it any better. xoxo
Rachel recently posted..When Good Girls Go Bad…

Edoardo October 25, 2011

This was one of the most interesting store in Milan it was amazing how a young brand (second line) developed such an innovative concept store…awesome!!

Nicole October 25, 2011

such a great shot…I love the rain boots! xo

Noura October 25, 2011

i love this!

fashiondoctor October 25, 2011

fabulous colection! your pictires is always amazing! xxx Stella

Daiva October 28, 2011

pretty girls and pretty style!
Daiva recently posted..looking around

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