Those of you who follow me on twitter and facebook will know that I was in Melbourne last weekend to collaborate with fashion brand Sarah Connors on their SS11/12 campaign. As ideas progressed as to which direction the photo shoot would take, we came up with the concept of using fashion bloggers as the models for the shoot.
Fashion bloggers have grown in popularity exponentially in the last few years. Sites representing fashion bloggers such as Independent Fashion Bloggers have exploded with the sheer volume of new comers to this field. I wasn’t fully aware of this until I attended the IFB conference in New York earlier this year. It was no accident that brands like Gucci and Proenza Schouler were guest speakers at this event. Luxury brands such as these are fully aware of this growth segment within the fashion industry, and are making it a priority to understand how the fashion bloggers brain ticks. In February this year, in a world first, Gucci handpicked 7 bloggers globally to live stream their women’s FW11 runway on their blogs. I was lucky enough to be chosen as one of those bloggers and what an honour it was to partner with such an iconic brand!
Another example of this is the large amount of Australian fashion bloggers that have been recognized and given accreditation to next weeks Rosemount Australian Fashion Week.
With the information we had, 3 Melbourne based bloggers were chosen. At this stage, I can’t talk to much about the campaign or show you some shots as the range hasn’t be released. What I can do is showcase to you the 3 bloggers that were chosen to work on this collaboration.
They are: Bianca from iletaitunefois.com.au, Jasmin from friendinfashion.blogspot.com and Jess from whatwouldkarldo.com
top-Sass & Bide; maxi skirt-Market HQ; sandals-Wittner; bag-from Singapore; sunglasses-Ray Ban, fragrance-Dior Addict
Here is a street style shot of Bianca. She is such a fun girl to be around. We laughed non stop over dinner the night before the photoshoot.
Now… Shall we talk about how polished Bianca looked!… I know.. to die for.
I will feature street style shots of Jasmin and Jess tomorrow and Friday as part II & III of this post.
Lots of Kisses Bianca
Lee x
PS I will be working on a similar project in Sydney in the near future.
{ 44 comments… read them below or add one }
Congrats sweetie!!! So happy for you….cant wait to see the pics!
Collette Osuna recently posted..Twitter Tuesday- Fashionably Frugal
She looks great! lovely smile!
With love, Samm
Yay! So excited for you Lee! I can’t wait to see more shots, especially since the one above is so fantastic. You know I’m loving the S&B top.
Wondering if Lady M is one of the others chosen. Guess I will have to wait and see! You’re a star, Lee. Remember that.
xo
GRIT & GLAMOUR recently posted..On the Unexpected Beauty of Social Media
Congraaats!!! So happy for you!! Can’t wait for the part II and III!!
Xoxo, K.
Fashion gossip recently posted..Hot spring and DIM
Jesus. She is gorgeous! Congrats, this must be so exciting for you! Cant wait to see the rest ~
Jessica recently posted..Vintage Style at Coachella
Yayy Lee!! You’re just going from strength to strength! Watch out Scott…
Well deserved recognition Lee. and yes Biana is just lovely!
Dusk recently posted..5 Day Weekend
ahhhh wow! *blushing* thanks Lee!!! big kisses gorgeous boy!!!! cannot wait to see the Jaz & Jess too!! Mwahh xoxoxox
Bianca recently posted..Who is Ziggy
Wow!! Congratulations!!! That is so exciting
I can’t wait to see your other photos. Bianca looks gorgeous!!
Kirstin Marie recently posted..In red we wait
That sounds so awesome! Congratulations!! You soooo deserve this!!! She is absolutely gorgeous!!
xoxo,
melrod
modanista junkie recently posted..Mel Made Rosette Necklace
The recognition is amazing that many bloggers are receiving. companies understand the trust that is formed when readers follow these bloggers and they are finally rewarding them for their influence. It inspires me!
sidenote: love that sass and bide top.
She looks great!
http://www.modeuncover.com
Mila recently posted..Super Cute Asos
Yay B!!! Looking AMAZING
xx
http://rosemodern.blogspot.com
Emily recently posted..INSPIRATION – VOGUE GERMANY
Lee, this is amazing!! I am so happy for you. Congrats honey.
Xx
Manon recently posted..Coinonia Conceptual Contemporary
Stunning girl!
Sandra recently posted..Sick and tired
Project sounds like a lot of fun! So cool that bloggers get that chance, Bianca’s style is so inspiring!
Cess O. <3
The Outfit Diaries
CessOviedo recently posted..Vote for Andy!
I cant wait to see more!
Katie recently posted..What Im Loving
Congrats! this photo is great, really looking forward to the next posts! xo
http://www.nydontleaveme.com
nydontleaveme recently posted..Live Free and Dye Hard
Brilliant, Lee!
So happy for you.
Great things come to good people.
And I love the way you also added Bianca’s fragrance.
❤ joy x
Joy recently posted..10 Things I Like About the 1950s
I’m very happy for you! congrats!
Lyosha recently posted..Lunch break
Yesss!! very good post mr! It’s true, bloggers always are models on their blogs and it is very cool!
xx
http://www.sickbytrend.com
Sick by Trend recently posted..SHE WILL REACH TO THE SUCCESS
What a great opportunity! And fashion blogger are just as stylish and beautiful as any of the other models out there, so why not?! Can’t wait to see the rest of the pics. Bianca is gorgeous!
How exciting. I am so looking forward to part 2 and 3 and 4, Lee. She looks great. And I love the idea of bloggers as models. I relate to real women’s style!
Bella Q recently posted..Citizen Spotlight- The Fashionista Next Door
She has such a pretty smile and i bet a great personality, cause it shows in the photo you’ve taken. Love!
Fatiha Faulzi recently posted..NOEL CALEB BLOGGER STYLING COMPETITION 2011
cool project, using fashion bloggers as models
I think many bloggers are in fact models considering the cool outfit pics I see on so many fellow bloggers 
She is beautiful and truly owns her amazing style! What an awesome collaboration & idea…
xo
Rachel
Rachel @ Inspiration in Italy recently posted..a spring day in piazza navona
It’s nice when it works this way, I feel the bloggers turning as models can shed a fashionable light from a different perspective. I love her style, & so happy for you & the upcoming projects! Yay!! -xxoo
Ladyofashion
Madison recently posted..Vanity Vintage Vol 03
Fantastic photo Lee and what an awesome subject! I am so excited to see fashoin bloggers become recognized and real women as models!! Looking forward to the next installments!!
Fashnlvr recently posted..Last Minute Cruise Shopping
I love how bloggers are becoming more popular with brands.
Bianca is gorgeous. I love the top she’s wearing.
Sherin recently posted..Rosalita McGee
I am so pleased for you, Lee.
XXXXXXXXXXXXXXXXXXXXXX
SACRAMENTO recently posted..My Brother´s Fan & Blog Overbranding
interesting. such a great shot.
the nyanzi report recently posted..Layering Lessons – Woodseer Street – London
Love …Love her style, I love the way she put together everything, the shoes, the bag, sunglasses and the skirt…NICE!!!.
stylemefab recently posted..Costume Institute Gala 2011 – Alexander McQueen – Savage Beauty
Lee, this is a GREAT shot! The outfit is perfectly polished & B looks divine!
Awesome
xoxo
Friend in Fashion recently posted..Golden years
What a great idea and project. Well done.Bianca looks great. Looking forward to the next installments. Xxxx
Loove her necklace!!! :OOO
http://myfashioninsider.blogspot.com/
Nádia recently posted..Are you really a tree of only one branch
hi lee
this is a really wonderful idea!
great energy from Bianca
-fb X
The top, the necklace, the sandals…I could go on. Perfect outfit. And she looks so happy .
kavery recently posted..From dusk to dinner
Congrats! so happy your blogs doing so well! I cant wait till i see those pictures, haha. Well see you around
Mordrian recently posted..Chanel S-S 2011
wow..she is beautiful!!! and i didnt know about your Gucci project… ur defi going places lee..and im very happy and proud of u!! great going my friend… keep it up!!
prutha recently posted..The Daily News- Street Fashion
wow..she is beautiful!!! and i didnt know about your Gucci project… ur defi going places lee..and im very happy and proud of u!! great going my friend… keep it up!!
oh and her outfit is defi to die for!!
prutha recently posted..The Daily News- Street Fashion
Lovely!
Style Anywhere recently posted..Nguyen Thi Diem Phuong
This is one phenomenal concept and I am entirely respecting and inspired by your passion. I’m only new into the blogging world, but your site has inspired me to review and write about it for my University Magazine as it’s such a brilliant and innovative idea and the bloggers you have chosen are real and importantly they love blogging and fashion and respect their fan base. In other words, I am officially a fan and can’t wait to follow the progress. Thank you so much for doing this!!!!
) xx
Wow, that khaki maxi skirt is just fabulous ! I love Bianca’s casual, chic look ! I think she is a fashion blogger that has what it takes to become a real model.
This project sound awesome, great job Lee for being part of it !
Laura Tenshi recently posted..Denim Vest
I love this initiative!You’re right about the increasing power of fashion bloggers around the world – and i believe it is about time we get noticed!not only do we talk about those things which we like or those that inspire us but we have become a major influence in the global fashion industry and all top brands know that now!
can’t wait to see what we do next – we control more than just cyberspace now.
very cool blog btw
xx
sabu
http://lifetimesandhaberdashery.blogspot.com
Sabu recently posted..ITS ABOUT TIME I GAVE AWAY -
Perfect colours, pattern, all together. Amazing top and she has one of the best accessories ever: her smile!
Cristiana Nunes recently posted..Cake Magazine